MINISO is not just a brand name but also a way of life style. She would not deliberately emphasis on the so-called fashion or personality or approves that popular brands should raise their status.

On the contrary, MINISO stands on consumers' point of view when developing products, which is - [Back to the essence], getting rid of showiness and returning to the nature.MINISO enriches our lives with a wide range of products at reasonable prices. She is like a compass, pointing out "basic" and "natural" directions by providing a simple way to use products.